How to Increase Your Sales This Holiday with an Outsourced Seasonal Staffing

For businesses, the holiday season is the most profitable time of the year. But for some, it can also be stressful because they have more work to do. At first, the plan may be to hire more people to help with the demand, but this may not be an excellent long-term solution, especially if it’s just a seasonal peak. The best way to deal with it is to hire people for certain times of the year. They’re called seasonal staffing.

Opting for outsourced seasonal staffing allows you to have additional hands to ensure that no processes in your business will be left behind. The advantage of hiring seasonal staff is that they’ll only stay during the busy period to ensure your business can keep up.

WHY OUTSOURCE DURING HOLIDAYS?

Outsourced workers or seasonal employees can do more than lend a hand. They can also help you boost sales this holiday season.

So, if you know you need more workers but aren’t sure if it’s worth it, here are some ways they can help you make more money this season.

ENSURES CONTINUITY OF WORK

In most companies, the holiday season is also one of the most critical working days, as this is when employees go on leave. A reduced workforce during the busy season is where the challenge is.

Companies resort to seasonal staffing to ensure that operations and productivity aren’t disrupted.  Outsourcing staff in this season helps meet the increased demand for work and fills in the seats of regular employees who wish to go on leave.

When there’s an increase in orders, there’s also a need to process it immediately. If there are staffing issues, employees tend to focus on the quantity they produce to meet customer demands and forget about the quality; thus, human errors and slip-ups are likely to happen.

When there is sufficient staff through outsourced seasonal staffing, productivity and efficiency are not sacrificed. Prioritizing the continuity of work by ensuring the workforce is complete secures and even grows your revenue.

FASTER SERVICE

With outsourced seasonal staffing, you’ll have a team of people to whom you can assign tasks. Things that need to be done, like customer service, accounting, data entry, etc., to keep things running smoothly.

During this busy time of year, it’s normal to get bad comments about slow service. This needs to be avoided because it hurts the company’s reputation. One of the benefits of outsourcing staff is that you can work with experienced people who know how to get things done faster.

If your customers are happy with your service, you can expect them to return even after the holidays.

OPPORTUNITY TO TEST THINGS OUT

If hiring outsourced workers is an efficient way to effectively deal with the pressure brought about by the holidays, it may be an excellent time for your business to venture into a seasonal job.  Your outsourcing team may research to find the best marketing strategy that has the potential to increase your sales this season.

If you’re in the food business, you can experiment with different flavors in one of your top-selling products, or if you’re in cosmetics, you can release a different skincare item. Track and measure feedback to check if this new marketing strategy is profitable.

If it turns out well, you can retain this marketing strategy even after the holidays, or it can be your seasonal offer to your customers so they have something to look forward to.

TIPS TO INCREASE SALES THROUGH OUTSOURCED SEASONAL STAFFING

Now that we know the benefits of seasonal employment, here are some tips to help you get through the holiday.

MAKE A PLAN

Hiring an outsourced staff to do in-demand tasks can be a more cost-efficient move for your business than hiring a regular employee, but it will still depend on your company’s needs.

Before resorting to staff outsourcing to do the seasonal job, conduct planning and develop strategy first. There’s a possibility that your workforce is still sufficient and can still handle the demands of the busy season, so seasonal staffing may be an additional cost.

IDENTIFY THE SEASONAL PEAKS

The seasonal peaks vary from one business to the next. Other companies are already experiencing a peak in sales as early as September, while some experience the peak only a few days before Christmas.

It’s essential to identify your seasonal peak to know when to add manpower, as you will still conduct training. Your forecast will be based on your past experiences.

GET THE HELP YOU NEED

Outsourcing seasonal staff is critical during the holidays, as you need to ensure that the ones you’re getting help with will attend to your needs. Partner up with an outsourcing agency that can produce qualified and trained staff.

If you require back-office outsourcing services, choose a provider with data security certification, as they will handle confidential information.

PRIORITIZE AREAS WITH URGENT NEEDS

If all departments in your business experience an increased workload, create a hierarchy map of which department requires more staffing. Maybe not all departments demand extra help. Having seasonal staffing in areas that aren’t producing the most may result in redundancy. You don’t want to spend on useless demands.

LOOKING FOR A COMPANY TO HELP YOU THIS BUSY SEASON?

Need help with your operations this Christmas season? Don’t let the increase in your workload stress you out! Outsource your work to hit your revenue goal this season.

At Magellan Solutions, we can provide highly trained seasonal staff to get the work done. Contact us now, and let’s talk about how you can enjoy your holiday with profit in mind.