9 Signs Your Telemarketing Is A Failure

If you’re reading this, chances are your telemarketing campaign isn’t going as planned. But how can you tell if your telemarketing efforts are actually failing? Here are some clear signs that your telemarketing is a failure and what you can do to fix it.

9 Signs Your Telemarketing Services Is Bound To Fail

1. Inadequate Market Segmentation

If you do this, your telemarketing services will fail. Why? This is because you deploy your agents to call people unthinkingly. Please take note of the term we used: people, not prospect buyers. 

The key difference is that your telemarketers will call targeted prospect buyers. How can you define them? By proper and intelligent market segmentation. 

How to create this? Market research and market analysis. If you are not yet into this, you better start now before you even consider having a telemarketing service. 

Why is this an essential step, though? Because this is like going into a war with no idea who to target with. If you are lucky, it is like shooting your ammo randomly and hoping to shoot one. Imagine the lost ammo or, in this case, wasted calls and only come up with one or two buyers. 

We know business does not run on pure luck. Success must be quantifiable to tell if your strategy is effective. This is also applicable to outbound telemarketing services. It must be anchored on accurate data to deliver genuine buyers. 

2. Data Collection Failure

A poor definition of wasted calls regarding telemarketing services is when they fail to turn into a sale. This is a terrible practice. A call may not turn into your desired action. 

Yet, this is an excellent opportunity to collect valuable data. Failing to do so can affect your telemarketing and business in the long run, as helpful information and insights that could help you improve your services go right under your nose without you knowing. 

3. Not Making Changes

This is related to the second reason above. Although you may have set how you implement your telemarketing services, it should be open to changes. 

The market and people’s preferences change. This is inevitable. The only thing you can do is embrace and be ready to change. 

How can you make intelligent changes to triumph in these inevitable circumstances? Of course, it should be by accurate and timely information your outbound telemarketing services collect along the way. 

4. Mismatched Staffing

Telemarketing is not easy. Most people argue that it is the most challenging job one can do in one’s lifetime. This is not an exaggeration, though. Telemarketers are often subjected to customers’ ire and the job is quite stressful. 

Outbound telemarketing services and inbound telemarketing rely on good people. By good, we mean having the skills to circumnavigate the customer’s mood—telemarketers who can make the call a pleasant experience, which could also affect your business reputation. 

One sure way to fail your telemarketing services is when you subject your in-house staff to do this. Why? The in-house team deals with matters that affect your business and profit. If you direct them to do outbound or inbound telemarketing, you rob your business of valuable time. 

Plus, they are usually stressed enough from core matters, which can trickle down to potential buyers they call. This scenario will also turn off these customers and give your business a lousy rep. 

5. Lumping Sales and Marketing Together

This is a common misconception, but sales and marketing are not mutually exclusive. They work hand-in-hand. Outbound marketing campaigns are used to drive more sales in the funnel, but they differ based on your specifications. 

Your telemarketing services could be sales-focused or marketing-focused. It all boils down to how you approach this. The nature of the campaign and its requirements change depending on your needs. 

6. Poor or Undefined KPIs

Businesses new to telemarketing often set KPIs that are impossible to reach, and they fail on the first try. Why? Key Performance Indicators should be reasonable based on your business model and the types of products or services you offer. 

While telemarketing has been proven effective, this magic wand cannot instantly transform calls into sales. For starters, research shows that on average, you must make 80 calls to have one prospect. 

This figure could be a good benchmark; however, outbound telemarketing services are never a one-size-fits-all strategy. It would be best to tailor it to your needs to know what works for your business. 

7. No Room For Creativity

A good script can drive your telemarketing well. However, if the writing is too rigid and sounds unnatural, the opposite is also true. Leave the robotic conversations to robots. 

More often than not, well-established scripts sound uninspired and overused. Which customers you call may have heard a thousand times over from different brands, albeit with slight variations.

A good script should have enough room for creativity for your telemarketers, which they can work around. Of course, with due diligence, and still sticks to the primary goal. Entice targeted customers to avail of your services or buy your products.

8. Bad Timing

Outbound or inbound telemarketing has the same specific goal. Initiate a conversation that turns prospects into buyers. Good timing also plays a key role here. 

This is a natural occurrence with the business’ telemarketers. When they are keen on reaching a goal, they set it without caring about the perfect timing. They are bound to disturb your customers and turn them away. 

There is a vast difference in a customer’s response when receiving a telemarketing campaign on Monday morning and Friday afternoon rush. These times are not a good time for your telemarketers, and they have a lower chance of getting a sale. 

In line with this, it is better to take note of bad and good timing and align the best time to do your telemarketing campaign. This also reduces the chance of wasted calls. A good rule of thumb regarding outbound telemarketing services is that every call is precious. 

9. Bad Outsourcing 

Telemarketing services are often outsourced and for a lot of good reasons. However, it is an outsourcing red flag if you do so because you are looking for cheap telemarketing services. Sure, many outsourcing vendors are worldwide, but that does not mean you throw caution into the wind. Then, jump into the outsourcing bandwagon.

Cheap telemarketing services sound enticing for businesses that want to expand their market reach. But if you treat outsourcing as some low-level services with high returns, you’d better think again. 

Good outsourcing is a partnership. Like any partnership, it must be nurtured. Genuine care between your business and your vendor is a must for success. 

 

Outbound Telemarketing Services: Magellan Solutions Minimize Failure Percentage

In conclusion, if you have been struggling to achieve your telemarketing goals, it may be time to reevaluate your approach. By identifying the signs your telemarketing is a failure, you can take proactive measures to improve your efforts.

For those who want to take their telemarketing game to the next level, partnering with Magellan Solutions could be the key to success. With their top-notch outbound call center services, you can increase your market reach and fill your sales funnel quickly and efficiently. Don’t let failure be an option—take action today to transform your telemarketing campaign into a roaring success!

We provide outbound and inbound telemarketing agents with genuine care for your business growth. We can tailor telemarketing campaigns based on your needs. Do you have KPIs yet? We can assist you in creating them, and let’s quantify success together. 

Magellan Solutions is also ISO 27001:2013 certified and HIPAA-compliant. Your information is safe with us. 

Call us today for your free 60-minute business consultation with our full-force business development team.