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We will reveal the techniques used by Telemarketers to connect with uncooperative B2B potential clients.
Telemarketing offers tremendous advantages for SMEs planning to outsource their business.
Business owners have several issues when it comes to cold calling. One of them is about convincing B2B prospects to listen to their pitch.
63% of potential customers lose interest during a telemarketing call as they feel like cold callers can’t give them relevant information that they want to hear.
It is the reason why the average conversion rate for many telemarketing campaigns is just 2%.
Many turn to outsourcing as it is 43% more efficient than generating leads in an in-house team.
In this article, we will check why call center services in the Philippines must be your go-to solution when you want to deal with uncooperative B2B prospects.
BPO Companies Trained Filipino Telemarketers to Listen Before Pitching the Product
As stated, many potential clients lose interest in a product because cold callers don’t give them the information they want to hear.
This is because telemarketers tend to be forceful when it comes to closing sales immediately.
They immediately provide all the benefits of the product without actually asking about the prospects’ needs and expectations.
However, the perks and benefits of the product only contributed to 20% of customers buying decisions. 80% of the time, they base their decision on their customer service experience.
Moreover, 86% of these customers say they are most likely overwhelmed and annoyed if they get a lot of reviews of the product in just one conversation.
Therefore, listening to their needs and discussing what they say is one of the best and most efficient ways of telemarketing campaigns.
This is where Filipino telemarketers can help. Many BPOs in the Philippines train their agents to listen and connect with their customers, making conversation easier.
Furthermore, Filipinos are naturally emphatic when talking with anyone. So, customers can get comfortable with your agents and eventually trust your service.
However, some business owners think this kind of conversation will prolong the sales cycle and allow customers to look for another company.
Well, 63% of B2B customers who inquire about your service won’t convert for at least three months. Meaning there is no such thing as immediate conversion nowadays.
That’s why 22% of businesses now contact prospects weekly to discuss their services further.
It is also favorable for your potential clients as 77% said they need to conduct more analysis about return on investment (ROI) before making a purchase decision.
Philippines Outbound Call Center Creates Effective Script to Interact with Your B2B Clients
When your agent cold-calls potential clients, they only have 3 to 5 seconds to catch their attention. This means they don’t have much time to discuss everything right away.
Besides that, your prospects’ clients usually receive at least 18 telemarketing calls per month. So, you may not be the first to talk to them about the same service.
These are some of the reasons why your agent should have a prepared script whenever they’re calling your prospects.
But, creating a word-by-word script is also not effective for your agents. They will sound robotic and will depend a lot on the script.
Thus, your script should be just a list of talking points your agent can say while talking with clients.
Besides that, your BPO partner can also work on a script to leave voicemails. There’s an 80% chance that your agent’s call will go to voicemail.
Your 30-second voicemail should include all the information they need to know. You can also put a date and time when you will call again so they can prepare if they’re interested.
Aside from phone conversations, planning a script is also effective in sending emails to your B2B clients. Personalized email gets a 4-10x response time compared to generic emails.
Your partner in contact center services in the Philippines can provide you with several sample scripts and templates that you can use for your telemarketing campaign.
They will base all the script on the previous data and recordings that you have for your clients.
Furthermore, they will create a set of guidelines and FAQs for your agents so they can familiarize themselves with customers’ needs.
Telemarketing Services in the Philippines Have Omnichannel Depending on Prospects’ Convenience
Only 16% of B2B companies say that outbound telemarketing provides the highest quality of leads for sales.
Therefore, you need other platforms to reach your potential customers. The other three most commonly used B2B lead generation strategists are:
- Email Marketing (78%)
- Event Marketing (73%)
- Content Marketing (67%)
However, these strategies are not the only way to reach your customers. In fact, only 42% of organizations believe email is one of the most effective lead-generation channels.
In terms of effectiveness, here are some of the most effective B2B lead generation strategies:
| B2B Lead Generation Strategies | Effectivity Rate |
| Events | 68% |
| Webinars | 61% |
| Lead Nurturing Campaigns | 57% |
| White Papers | 50% |
| Case Studies | 50% |
| Videos | 37% |
Your Philippines third-party service provider can help you launch and manage all these marketing strategies.
For starters, your Filipino telemarketers can schedule your event and webinars.
Customers find it more interesting rather than having a plain conversation with your salespeople.
Your outsourcing partner could also help you with research and create white papers that you can distribute.
You can also work on monthly email newsletters or video presentations. Many Philippines BPOs offer content writing and video production services for their SME clients.
To top it all off, you can also ask your call center partner to occasionally work on your social media presence.
Spending only 6 hours per week on social marketing can generate 66% of your social media leads.
These omnichannel services make the telemarketing Philippines one of the leading providers for small and medium enterprises worldwide. They could reach customers using different platforms anytime.
Telemarketing Companies Philippines Studies and Analyzes Your “Hard to Reach” B2B Audience
In a recent survey, around 42% of sales reps stated that a lack of quality data is their biggest challenge when generating leads.
Having no idea about the buying tendencies of your potential clients could result in a very low conversion rate.
88% of business owners said they lose 12% of their annual revenue due to a lack of customer data.
Lack of data is a prevalent issue, as 82% of B2B decision-makers think that agents are not prepared when performing cold-calling campaigns.
It also wastes 27% of agents’ time, or more than 500 hours a year, because they have to do the research themselves instead of focusing on talking with prospective customers.
That’s why B2B lead generation companies in the Philippines conduct research before planning the telemarketing campaign.
With data to back up their claims about their product, salespeople can make a follow-up call with 7 out of 10 customers they contacted.
Information about customers’ demographics is also a determining factor in whether you’re getting enough quality leads.
Most telemarketing companies in the Philippines have a CRM system to qualify all the leads your agents generate throughout the campaign.
84% of outsourcing firms believe that having a CRM system is an efficient way to know which leads you can nurture.
Call Center Outsourcing Philippines Nurture Your Leads Before Forwarding to thee Sales Team
Knowing which leads you should nurture is important, as 53% of organizations spend half of their budget on lead generation.
It means having an ineffective lead nurturing process could cost you a lot of money.
On top of that, you have to take full advantage of your nurturing process because you can only convert 5% to 10% of your generated leads.
Unfortunately, only 56% of telemarketing companies verify their leads before forwarding them to their sales team.
As a result, customers lose interest in your service after the salespeople pursue them.
Having expertise in lead nurturing results in a 50% increase in sales-ready leads. On top of that, it will also reduce the cost of your campaign by up to 33%.
Partner Now with the Best Telemarketing Call Center in the Philippines for SMEs!
If you are an SME looking to outsource your telemarketing service then go to Magellan Solutions. We have 18+ years of BPO experience with more than 100 clients all over the world.
Here are some outbound telemarketing services that we have:
So aside from being a telemarketing destination, we are also the top telesales company in the Philippines.
Our Business Developers can help you set up your key performance indicators (KPI). KPIs will guide you and monitor the progress of your business with us.
We also offer guaranteed flexible pricing options based. Magellan Solutions understands that start-up business needs have limited funds in outsourcing services.
Our security is also world-class because of different standard certifications. Magellan Solutions also has an ISO/IEC 27001:2013 Certification.
It ensures your company’s sensitive data is safe in our system. Our expert team provides security measures against phishing and data breaches.
Contact us today and hire a telemarketer in the Philippines. You will also get a free 60-minute business consultation. Please fill out the contact form below.
