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Home | Blog | Telemarketing Philippines; A Desirable Strategy For SMEs According To B2B Influencers

Telemarketing Philippines; A Desirable Strategy For SMEs According To B2B Influencers

By Yelyna

Updated on June 3, 2024

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Do B2B Influencers Have Power Over Telemarketing Philippines?

Influencers have become a hot topic because of the increased significance of social media even in the business world. It has created a whole new set of influencers and also brought offline influencers to the online world, where the buyers are.

Yet, there’s a set of influencers we tend to forget. They have an offline influence on buyers but are not active on social media.

Should you use online methods to find them? Maybe. Should you use offline influencers to influence online buyers and decision-makers? Maybe.

Undoubtedly, though, you can strengthen your B2B influencer marketing performance by including both offline and online influencers.

 

B2B lead generation companies in the Philippines are the basis for B2B influencer’s marketing strategy

In the B2B world, where deals are bigger and they can take months or even years to close, numerous people get involved in different phases of the purchase process.

One of the main aspects involved is telemarketing services in the Philippines.

Believe it or not, B2B influencers based their strategies on call center services Philippines. Some of the top B2B influencers that have done so are:

  • Jay Baer: President of Convince & Convert
  • Seth Godin: Founder of altMBA and The Marketing Seminar
  • Rand Fishkin: Founder of SparkToro, and previous founder and CEO of MOZ
  • Dave Gerhardt: CMO for Shopify’s Privy
  • Ryan Deiss: CEO and founder of DigitalMarketer.com

 

What telesales company Philippines has adapted from B2B influencers in improving SME services

Magellan Solutions offers a list of B2B influencer marketing strategies that move the needle in any industry and for companies of all sizes.

 

1. Conduct internal research (online and offline).

Here at Magellan Solutions, we review how we work with past and current clients. Through the various stages, we can run a data-filled internal survey result.

To get better results, we coordinate with client sales and pre-sales telemarketers to identify the prospects they were able to make.

Through the telemarketers’ help, we can help you gain prospects and guarantee them sales.

 

2. Understanding and researching business personas.

Understanding your business personas will help identify and prioritize changes to your offering based on what your customers need the most.

Marketing can use buyer personas to build effective strategies.

One way to make this strategy useful is to use CRM system tools. CRM tools already allow us to gather a database and make the needed adjustments to your offered product.

You can then use your personas to guide the direction of your work. For instance:

  • Product development can use buyer personas when building product roadmaps. Personas will help them identify and prioritize changes to your offering based on what your customers need the most.
  • Marketing can use buyer personas to build effective strategies. Personas are critical when creating content marketing strategies, for instance. They help to focus keyword research efforts and are used as references when crafting copy. They can also help identify and prioritize promotional activities.
  • Buyer personas can also help your sales team build rapport with potential customers. By understanding what the prospect is dealing with and coming prepared to address their concerns, your sales team will be much more effective.
  • Customer support teams can use personas to serve your customers better. By being trained on the problems your customers are trying to solve with your product and the frustration it causes when things don’t work out, your support team can show more empathy. A little compassion can go a long way when dealing with an angry customer.

3. Hiring from telemarketing call center Philippines.

Once you hire a telemarketer, you can expect them to handle the whole sales process.

They start by promoting free trial services. After a predetermined time on the free trial, they will then gather the customer’s reviews via surveys. After all, telemarketing is not all about only social media. Rather, it is reaching out to people on all possible platforms.

Lastly, our telemarketers highlight the customer reviews that show their satisfaction with the service.

Online customer reviews are a great avenue to grab consumers’ attention and increase sales. Customer reviews are tremendously important as they are very helpful to a vast majority of consumers and are responsible for securing your online visibility in search rankings.

 

What you gain from Magellan Solutions when you choose to hire a telemarketer Philippines

B2B influencer marketing has carved its path. Success is less about the one-and-done “viral” efforts common in B2C marketing and more about generating a regular undercurrent of interactions with industry influencers.

What is the biggest benefit of this strategy? It makes influencer marketing accessible to nearly every business. You may not crash your servers with a successful campaign, but you can build credibility for your content, product, and brand.

Here at Magellan Solutions, we believe that B2B influencer marketing has become one of the most effective customer acquisition channels.

However, it’s not easy to implement. Building relationships with the industry’s most influential voices takes time and skills.

In our humble experience, the best solution is to give maximum value to these power users, ask for nothing in return, and let karma do the rest.

This way, we managed to build a lasting connection with dozens of clients that brought hundreds of thousands of users to their products and/or services.

Fill out the form below to learn more about this innovative B2B strategy. We’ll then contact you with a quote and any other helpful services we think you might need.

 

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