Millennials are Creating The Perfect B2B Campaign in Telemarketing Philippines

Millennials are Changing the B2B Telemarketing Philippines Market

Millennials now comprise the biggest demographic of tech buyers today, representing 60% of the market.

Magellan Solutions, a prime call center services provider based in Manila, conducted research that shows how millennials and Gen Z buyers are less likely to use analyst rankings and reports while purchasing business technology than older generations.

Instead, they are more likely to find out about a product by searching online.

As we enter the digital age, what does this mean for the future of B2B marketing?

Getting answers from telemarketing call centers in the Philippines industry

In any sector, sales are always king.

Many B2B businesses make the key mistake of approaching the same ‘buyer’ from 10 or 20 years ago. The reality is that ‘digital native’ millennials are ever-changing andrevolutionizing the nature of B2B purchasing.

Thus, these questions arise with the coming of younger partners and decision-makers in the business world:

1. What Does The New Buyer Look Like?

Millennials mostly grew up with Internet access, smartphones, social media, and online shopping.

This Digita-savvy generation uses technology for practically everything – research purchases, qualify vendors, and make purchases, which has changed the game for marketers and product managers.

This new generation primarily uses digital channels in the initial phase of any new procurement for products or services. As a result, it puts important areas such as SEO, social media, content strategy, and sustainability under the spotlight.

Facebook, YouTube, and LinkedIn are critical channels for this new generation. However, user-generated reviews like Glassdoor will also be used to assess and engage with vendors.

All of that new information puts B2B sellers under more scrutiny.

But it’s important to remember that social media and digital technology can be a two-way street.

Businesses can use their online channels to gather important hard data and anecdotal knowledge about their target audience. This should be used to build new ‘archetypes’ of the company’s target audience.

2. How Can You Capture Their Attention?

There is a rapid increase in the number of brands jostling for position over a growing number of digital channels.

Thus, capturing the attention of a B2B target audience is more complicated today, perhaps even more so if the business is targeting a relatively niche demographic.

Value-adding content strategy is a key growth area. Having a detailed profile of the target audience, you can start to tailor specific content for each buyer and each phase of the sales cycle.

Speed of response is also vital, especially on social media. Buyers expect a rapid response. This may lead future consumers to expect a near-instantaneous response to their inquiries.

Likewise, easy access to key information is a priority.

Some organizations must also consider improving their design to communicate detailed product information.

Space is at a premium. We don’t just have the small space afforded by a smartphone screen. Instead, the mental and emotional space that your brand requires from buyers to engage effectively.

Simple changes can quickly improve online engagement levels.

3. How Can You Keep This New Buyer Loyal?

The potential commercial value of a millennial B2B buyer can be vast because they’re just starting in their career and, therefore, carry a high lifetime value.

This underscores the importance of brand loyalty, which has continued to evolve in our digital-first economy.

For B2B, technical support, customer service, and long-term service support are more important than ever.

These services also need to carry the same level of brand coherency that the buyer experienced before their purchase.

B2B buyers now think far beyond the actual purchase. They want to feel confident that your business will be there for them after the sale.

In that sense, the brand should play an integral role. It should effectively communicate the values and principles that will reassure the buyer about the availability and effectiveness of long-term support.

This includes the introduction of service design thinking throughout the customer journey and user experience.

Call Center Outsourcing Philippines is Extending a Hand to Millennials, and More

The role of millennials in B2B marketing has become a significant topic of interest for B2B marketing and sales professionals.

Magellan Solutions understands the impact of the Millennial generation on market research and its ever-changing nature. You can trust us to keep up with the times without state-of-the-art equipment and agents trained in the latest trends in marketing and communication.

After studying the Demand Gen Report published the results of new research, we built a partnership with The Mx Group, providing us with a current take on millennial business buyers’ roles, perspectives, and preferences.

Furthermore, Magellan Solutions has also done additional data-driven research with our current millennial partners.

Millennials are slowly taking charge. But even with new leaders on the pedestal, challenges have not changed much. With just a few tweaks and the help of your Filipino telemarketers,we’ll be able to cater to the millennial ways of telemarketing call center Philippines.

Ensure your business is efficient and timely by outsourcing from a provider that understands the balance between tried-and-tested methods and trends that keep up with the times. Contact us today!