Top Questions About Lead Generation Call Center Answered

Internet’s Most Searched Questions About Lead Generation Call Center Answered

Lead generation call center helps maintain the business customer pipeline. Customer retention and excellent marketing strategy are a great foundation of a successful business. No matter your industry, you can gain great benefits from a lead generation campaign call center.

What Is a Lead Generation Call Center?

This is a type of call center that is focused on generating leads for your business. In the marketing context, a “lead” is a person who interacts with your business or brand. Their touch points could be via search engines like Google, social media like Facebook, your company website, surveys, an inbound call, or someone who has spoken with a cold caller.

The first step in every sales process is lead generation. However, this is quite a tedious and time-consuming task. You wouldn’t want to subject your in-house sales team. You must prefer that they close deals instead of chasing after prospective clients.

Lead generation is divided into two. The B2C Lead Generation and the B2B Lead Generation. The process for these two techniques does not vary. B2C is where you are directly talking to a customer who has the potential to avail of your products or services. While for the B2B side, you are talking to another business’ key people or decision-makers to make them your client.

This is where strategic lead generation campaigns come into play. Your outsourced lead management call center will keep your sales pipeline full of leads who are interested in your business.

How Does B2B Lead Generation Call Center Function?

For the B2B lead generation call center, it takes a certain mindset and communication style to connect with a business effectively. This means your outsourced lead generation call center staff can converse intelligently with primary decision-makers.

They can manifest your brand voice and be consistent with your company culture and ethics. Also, they can seamlessly integrate their processes into your business for the smooth flow of leads your in-house team will process. Also, they can provide you with important information that can give you vital insight to align your marketing strategy with the right business or people you wish to cater to.

What are the B2B Lead Generation Call Center Services?

• Email Support
• Directory Assistance
• Market Research
• Demand Generation
• Performance Analytics
• Customer Acquisition Strategy

Remember that your outsourced lead management call center has industry experience in delivering quality leads for your business. But how do they function?

Staff

Your partner knows how to recruit people to suit your needs. These staff members know your industry, how to market effectively, and have the right mindset and basic phone etiquette.

Also, your outsourced partner provides proper coaching to resonate your brand voice to the prospects their staff is calling.

Communication barriers are not a hindrance, especially if you partner with an ad generation call center in the Philippines. Filipino agents have the best English fluency compared to other outsourcing destinations in Asia. A plus factor is the neutral accent the country is known for and its cultural affinity with the West.

Process

Your outsourced B2B lead generation call center can target the business persona you provide. A business persona is your ideal customer or business interested in your service or products. This may sound challenging for small to medium enterprises that have yet to identify their business persona.

The good thing with your outsource lead management call center is they can create a target business persona for you. Of course, they can do this with your proper guidance and how your business functions

They can contact hundreds of leads for you. However, a qualified lead would be the results they will deliver to your salespeople. Qualified leads are the customers or businesses with the most probability of availing of your service or product. Now, it is up to your in-house sales team to close the deal.

Tool

BPO companies that offer lead generation services use sophisticated customer relationship management (CRM) tools. This is for them to record the lead’s concerns and their needs. This bundle of information will be provided to your business salesperson. Giving them the edge and proper insight so they can successfully close the sales process.

Commonly Used CRM Tool

• HubSpot
• Pardot
• SharpSpring
• Contactually
• Keap
• Marketo
• Nimble
• OnePageCRM

Commonly Used Sales Lead Generation Tool

• Salesforce
• Hubspot Sales
• LinkedIn Sales Navigator
• Pipedrive

What are the Advantages of a Lead Generation Campaign Call Center?

Using this, you separate your business from most businesses’ traditional marketing or passive approach. But what are the advantages you can get?

Focused Sales Team

Your outsourced lead generation call center is a buffer to filter out customers or decision-makers who will avail of your product or service. They deliver qualified leads, which your sales team can focus on. Thus, they can zoom in on the success of the sales process. No wasted time making cold calls.

Increased Sales

Your sales team’s focus on qualified leads could result in a higher number of sales. Also, your outsourced lead generation call center staff can use a variety of cross-selling and upselling to create direct sales, thus increasing your revenue.

Information Driven Approach

Lead generation collects customer information and market insight. Using this information it can create targeted sales and a proactive approach to consumers, setting it apart from other traditional advertisements and sales-generating approaches.

Better Marketing Strategy

The insight your outsourced lead management call center provides is valuable for your marketing strategy. This way, you will know whether your marketing or advertising campaign is effectively targeting the right audience. Therefore, you can adjust to this real information.

Flexible Market Insight

One of the best features of alead generation call center is that it can be individualized, tweaked, and transitioned. This means you can adjust your strategies based on real-time information, such as metrics, success rates, and new market information. Changes are possible to optimize and improve results.

Cost Saving

The trouble with doing this technique in-house is that it is quite expensive, especially in the USA and the UK. This is because of the higher demands on wages, plus the recruitment, office equipment, and software you have to spend on. But when you outsource a lead generation call center, you free yourself from this hassle.

Your chosen outsourcing provider can deliver your needs at a fraction of the price. Talents and necessary tools are guaranteed to provide quality leads for you

Also, you can cut down on costs for your advertising campaign meant for a broader audience by zooming in on effective messaging for your business persona, which can translate into higher ROI.

Outsourcing B2B Lead Generation Call Center Know How

Outsourcing could be intimidating for a small to medium enterprise. This is understandable, especially if you are a first-timer using this business strategy. However, this handful of guides can make outsourcing lead generation a breeze.

• Industry Knowledge Is A Must

When you outsource in the Philippines, a simple search on the internet will ping you back thousands of BPO companies who offer lead generation services. The key here is to shortlist companies with industry knowledge of your business. You can start with their familiarity with the ins and outs of your websites, the products you sell, and the categories they belong to.

Also, their knowledge of the market landscape is a plus. Another good thing is if they know how you stand out from your competitors.

• Content Marketing Knowledge

Your chosen lead generation service provider must have staff with little content marketing and SEO knowledge. This is necessary if one of your desired services includes public postings. This knowledge means they can be precise enough to attract the right people to your business. Also, their awareness of how people browse exclusive content and how it appeals to their audience is another factor to consider.

• Email Creation that Attracts Potential Buyers

The best lead generation practice is to use the information you get from your consumers. Therefore, someone who knows how to craft an email with high conversion rates is a must. Keep in mind that high-level executives read these emails. Thus, they should be done with care and deliberately.

• Inbound Marketing

The beauty of a lead generation call center is the ability to follow up. This means all channels your customer might use are covered. An inbound marketing strategy is a good way to keep your customers’ interest alive. Also, this gives them a sense of urgency on your part to cater to their needs.

• Outbound Marketing

Your lead generation call center agents must be able to devise strategies to attract your potential buyers. They should also be able to revise copy, email subject lines, and outbound messages. At the same time, brand voice and business consistency must be upheld at all times.

Where to Outsource Lead Generation Call Center? Magellan Solutions

We are a top BPO company in the Philippines with 17 years of industry knowledge. We can provide top-notch lead generation services you may need. Magellan Solutions is ISO 27001-2013 certified by Bureau Veritas and HIPAA-compliant. Information security is guaranteed when you avail of our services

We offer flexible pricing that is suitable for your business. Contact us today for a free 60-minute business consultation. Fill out the form below, and we will be with you shortly.