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Telemarketing is one of the critical tools for businesses to achieve successful sales and marketing efforts and continue to grow. It is done through a phone call commonly used by companies for lead generation, market research, survey, cold calling, and other business processes. This is because there are different types of telemarketing for specific needs.
It offers many benefits to companies. If you want a quick, hassle-free, and cost-efficient technique to identify and contact potential clients, the telemarketing industry can significantly help you. It is better compared to other different ways to be in contact with consumers. Simply think of an effective telemarketing campaign.
This is beneficial, especially for small businesses. You can achieve your business goals with a well-written script, advanced equipment, and enthusiastic telemarketers. It is mainly in sales and marketing, without a considerable amount being spent. Some professionals have estimated that in telemarketing, closing a deal is less than one-fifth of the cost of having a staff to make sales in person.
Why Telemarketing is Important in Business
Telemarketing services are necessary for businesses as it is a faster and more reliable process to get more customer bases. It helps you connect with previous, existing, new, and potential customers.
You can still get the necessary information even if it is done through phone conversations by generating their phone numbers. It includes their needs and requirements that can immensely help your organization. It can help you identify your target market.
Moreover, it can help you save time and money while still getting the purpose of communicating and engaging with prospects. It can help you discuss the products and services you offer with them. Telemarketing, when done correctly and established with a good reputation, can bring you a fortune.
Aside from those mentioned above, you can also use telemarketing to keep your loyal customers updated with your latest products and services. These are the clients you would want to always take care of. They are the ones who are more than willing to hear what’s new. It will not be too difficult for you to make the purchase.
Different Types of Telemarketing
Doing telemarketing is not like a piece of cake. Every business owner should understand that there are different types of telemarketing. You and your people must have a strong knowledge of each style and its function. Every kind is different from the others.
In the world of telemarketing, understanding the different types can help you meet your business needs effectively. Outbound telemarketing focuses on reaching out to potential customers and turning them into qualified prospects. Inbound telemarketing handles incoming calls, often leading to closed sales by addressing customer inquiries and interests. Both types are essential for converting leads into customers and achieving business growth. By using targeted telemarketing strategies, you can ensure a higher rate of closed sales and a steady stream of qualified prospects for your business.
Choosing an approach that is not appropriate to what you truly need may end up in the downfall of your business. That is how important knowing each of these as no business owner would want this to happen.
With this, here are the 4 types of telemarketing and everything you need to know about each of these:
- Inbound telemarketing -the reactive type of telemarketing. It encourages customers to call businesses first.
- Outbound telemarketing -the proactive form of telemarketing. It requires businesses to reach out to potential customers they’ve never been in touch with before through unsolicited phone calls.
- Business-to-business (B2B) telemarketing -exclusively for business-to-business transactions only.
- Business-to-consumer (B2C) telemarketing – targets direct consumers who need a specific product or service.
Inbound Telemarketing
Inbound telemarketing is when you receive incoming phone calls from customers generated by broadcast advertising. It involves allowing potential clients to contact you. They are the ones initiating the telemarketing. This is why handling them well and making them feel valued by an inbound telemarketer is essential.
One of the examples here is answering inquiries or taking orders from customers who have seen your advertisement online or offline, digital or non-digital. They are more likely to contact you once they get interested in your products and services. They obviously would want to know more about your specific product and require a little push to purchase. And this is the best time to do it.
The primary function of inbound telemarketers is not to hard sell but to take orders. This marketing strategy is more profitable as the customers who are calling are already interested and are more likely to purchase. Ensure that you have the right telemarketers equipped with proper training, as this can help bring your business to success.
Outbound Telemarketing
Outbound telemarketing is the opposite of inbound telemarketing. Here, the telemarketers initiate the call to potential customers. The end consumers can be the direct aim of outbound telemarketing. The goal here is to introduce the business products or services to clients who are not yet aware.
Outbound telemarketers generally require more training and product knowledge since the prospects still do not know about the brand. They also need patience and intense training in customer service. They need to do hard selling to convince the prospect to purchase. The agent needs to know how to market a specific product to a particular customer. Each product and customer type needs to be handled differently for a more successful outbound business sales campaign.
It is more of a cold calling, which is favorable to companies as cold calling has many benefits. This is much harder than the other types of telemarketing. It is for this reason that the cost of outbound services is different from inbound.
An example of outbound telemarketing is when an internet provider has a new product or has an upgrade. The agent or virtual assistant for sales will call the potential client to introduce it and make them understand why it is better than the others. It is in this type of telemarketing strategy where a proactive sales approach is needed.
Business-to-Business (B2B) Telemarketing
B2B telemarketing is exclusive for business-to-business transactions. Many companies do this to sell or link with other organizations. It has the same goal as outbound telemarketing— to raise awareness of your brands and your products and services. Outbound telemarketing includes new account development, inbound order taking, customer support, and inquiry handling.
B2B telemarketing requires professional telemarketers who are highly knowledgeable and proficient in doing different types of telemarketing jobs. It is crucial as they connect with businesspeople and decision-makers. You need people who can help you grow and build credibility for both existing and potential clients.
Business-to-Consumer (B2C) Telemarketing
In contrast to B2B telemarketing, which focuses on businesses, B2C telemarketing targets direct consumers who need a specific product or service. These are the people who have shown interest in what you are offering. The main goal here is also to introduce and sell.
B2C telemarketing is almost like outbound telemarketing. You are starting the telemarketing calls to consumers and strategically using a proactive sales approach. This is just one of the great ways to get more clients.
Both B2B and B2C telemarketing have similar goals. Some of these are to build brand awareness, identify prospects and turn them into customers, and nurture existing customers. However, there are differences between the two:
| Business-to-Business Telemarketing | Business-to-Consumer Telemarketing |
| Relationship driven | Product driven |
| Has a small and focused target market | Has a large target market |
| Products have a higher value | Products have a lower value |
| Requires complex service | Requires simple service |
| Longer sales cycle as there are multiple decision points | Short sales cycle as there are few decision points |
| Rational buying decision considering the business value vs. risk | Emotional purchasing decisions considering the status, brand, desire, and price |
If you want to have more competitive telemarketers, it is also ideal to outsource like many other companies. With the help of the internet, it is easier today to find the best telemarketing company for your needs. There is also content online that you can read as your guide to outsourcing. You can experience hassle-free telemarketing processes with them. They have skilled and properly trained agents as well as advanced equipment that will generate good results for your business.
In Conclusion
Understanding each of these options in telemarketing is genuinely beneficial to your company’s growth. It will guide you in choosing the fittest technique for your business. With the right type of telemarketing strategy, it can boost your sales revenue and can help you achieve the outcome you were hoping for. And when done correctly, telemarketing can bring higher success and a more positive business outlook.
